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Case Studies

Products taken from a problem I watched someone have, through to working software or a system somebody else can run.

Entrepreneurial

2 projects

Products I started and still run — talking to users, wiring the stack, and re-cutting copy when testers tell me I'm wrong.

Mar 2026 — Present01DealerDeckVoice-led floor intelligence for dealership sales teams, rebuilt around the one question nobody has to approve.Founder & Technical LeadMar 2026 — Present
Nov 2025 — Mar 202602RealCopyAn AI listing assistant for realtors — started on no-code, rebuilt native overnight when the tooling became the constraint.Founder & Product LeadNov 2025 — Mar 2026

Design Agency

3 projects

Work from ASU's GIT agency studio. You apply, they take a small cohort, and you're on real client teams with deadlines and faculty critiques — not hypothetical briefs.

May 202601ASU Polytechnic Design SystemA hex-based isometric grid and cuboid visual language that scales across Polytechnic while each program keeps its own mark.Project Manager & Brand DesignerMay 2026
Apr 202602TEDx Faurot ParkOne visual language for print, stage and feed — including a vine pattern system volunteers can scale without breaking alignment.Lead DesignerApr 2026
Apr 202603Southwest Label & PrintLogo and website for a family print shop, reorganized around what buyers actually ask for rather than press jargon.DesignerApr 2026